Avoiding the Spam Trap: Spam Filter Trigger Words
Spam filters are the bane of marketing departments everywhere. For professional services firms, it can be particularly frustrating when your carefully constructed newsletter or alert doesn’t get delivered. The risk of this happening is even greater if you’ve just switched marketing email providers and are still establishing your sender reputation on a new IP address.
It’s important to always be aware of what triggers spam filters. To see some of these triggers, read the accompanying article “Top Tips for Email Marketing Success” from CLIENTSFirst Consulting, but when starting with a new IP it is particularly important to send emails that are above reproach. Once your superlative sender reputation has been established, you’ll generally have more leeway when it comes to trigger words. Granted, a lot of professional services firms might never use most of these words, but there are a few that could potentially be an issue.
In the meantime, be vigilant about using the words and phrases below. Since you should be linking to articles published on your website, it is only the teaser text in your email that may require a rewrite so keep calm and email on!
| 100% | Email marketing | Marketing solutions | Removal |
| ‘Hidden’ assets | Exclusive deal | Medicine | Removal instructions |
| #1 | Expect to earn | Medium | Remove |
| 100% free | Expire | Member | Remove in quotes |
| 100% Satisfied | Extra cash | Message contains | Remove subject |
| 50% off | Extra income | Message contains disclaimer | Removes wrinkles |
| Accept credit cards | Fantastic deal | Million | Reply remove subject |
| Acceptance | Fast cash | Million dollars | Request |
| Access | Financial freedom | Miracle | Requires initial investment |
| Accordingly | Financially independent | MLM | Reserves the right |
| Act Now | Find out anything | Money | Reverses |
| Action | For free | Money back | Reverses aging |
| Ad | For instant access | Money making | Risk free |
| Additional income | For just $ (amount) | Month trial offer | Rolex |
| Affordable | For Only | More Internet Traffic | Round the world |
| All natural | For you | Mortgage | S 1618 |
| All new | Form | Mortgage rates | Safeguard notice |
| Amazed | Free | Multi level marketing | Sale |
| Amazing | Free access | Name brand | Sales |
| Apply now | Free cell phone | Never | Sample |
| Apply Online | Free consultation | New customers only | Satisfaction |
| As seen on | Free DVD | New domain extensions | Satisfaction guaranteed |
| Auto email removal | Free gift | Nigerian | Save up to |
| Avoid | Free grant money | No age restrictions | Score |
| Avoid bankruptcy | Free hosting | No catch | Search engine listings |
| Bargain | Free info | No claim forms | Search engines |
| Be amazed | Free installation | No cost | Section 301 |
| Be your own boss | Free investment | No credit check | See for yourself |
| Being a member | Free leads | No disappointment | Sent in compliance |
| Beneficiary | Free membership | No experience | Serious |
| Best price | Free money | No fees | Serious cash |
| Beverage | Free offer | No gimmick | Serious only |
| Bill 1618 | Free preview | No hidden | Shopper |
| Billing | Free priority mail | No hidden Costs | Shopping spree |
| Billing address | Free quote | No interests | Sign up free today |
| Billion | Free sample | No inventory | Social security number |
| Billion dollars | Free trial | No investment | Solution |
| Bonus | Free website | No medical exams | Spam |
| Boss | Freedom | No middleman | Special promotion |
| Bulk email | Friend | No obligation | Stainless steel |
| Buy | Full refund | No purchase necessary | Stock alert |
| Buy direct | Get | No questions asked | Stock disclaimer statement |
| Buying judgments | Get It Now | No selling | Stock pick |
| Cable converter | Get out of debt | No strings attached | Stop |
| Call | Get paid | No-obligation | Stop snoring |
| Call free | Get started now | Not intended | Strong buy |
| Call now | Gift certificate | Not junk | Subject to cash |
| Calling creditors | Give it away | Not spam | Subject to credit |
| Can’t live without | Giving away | Notspam | Subscribe |
| Cancel | Great offer | Now | Success |
| Cancel at any time | Guarantee | Now only | Supplies |
| Cards accepted | Guaranteed | Obligation | Supplies are limited |
| Cash | Have you been turned down? | Off shore | Take action |
| Casino | Hello | Offer | Take action now |
| Celebrity | Hidden | Offer expires | Talks about hidden charges |
| Cents on the dollar | Hidden assets | Offers coupon | Talks about prizes |
| Certified | Hidden charges | Offers extra cash | Teen |
| Chance | Home | Offshore | Terms |
| Cheap | Home based | Once in lifetime | Terms and conditions |
| Check | Home based business | One hundred percent free | The best rates |
| Check or money order | Home employment | One hundred percent guaranteed | The following form |
| Claims | Homebased business | One time | They’re just giving it away |
| Claims not to be selling anything | Human growth hormone | One time mailing | This isn’t a scam |
| “Claims to be in accordance with some spam law” | If only it were that easy | Online degree | This isn’t junk |
| Claims to be legal | Important information regarding | Online marketing | This isn’t spam |
| Claims you are a winner | In accordance with laws | Online pharmacy | This won’t last |
| Clearance | Income | Only | Thousands |
| Click | Income from home | Only $ | Time limited |
| Click below | Increase sales | Open | Traffic |
| Click here | Increase traffic | Opportunity | Trial |
| Click to remove | Increase your sales | Opt in | Undisclosed recipient |
| Collect | Incredible deal | Order | University diplomas |
| Collect child support | Info you requested | Order now | Unlimited |
| Compare rates | Information you requested | Order shipped by | Unsecured credit |
| Compete for your business | Instant | Order status | Unsecured credit/debt |
| Confidentially on all orders | Internet market | Order today | Unsecured debt |
| Congratulations | Internet marketing | Orders shipped by | Unsolicited |
| Consolidate debt and credit | Investment | Orders shipped by priority mail | Unsubscribe |
| Consolidate your debt | Investment decision | Outstanding values | Urgent |
| Copy accurately | It’s effective | Passwords | US dollars |
| Cost | Join millions | Pennies a day | Vacation |
| Costs | Join millions of Americans | Per day | Vacation offers |
| Credit | Junk | Per week | Valium |
| Credit bureaus | Laser printer | Performance | Viagra |
| Credit card offers | Leave | Phone | Vicodin |
| Credit card offers | Legal | Please read | Visit our website |
| Cures | Life | Potential earnings | Warranty |
| Deal | Life Insurance | Pre-approved | We honor all |
| Dear [email/friend/somebody] | Lifetime | Presently | Web traffic |
| Dear email | Limited | Price | Weekend getaway |
| Dear friend | limited time | Prices | Weight |
| Dear somebody | Limited time offer | Print form signature | Weight loss |
| Debt | Limited time only | Print out and fax | What are you waiting for? |
| Diagnostics | Loan | Priority mail | What’s keeping you? |
| Different reply to | Loans | Prize | While supplies last |
| Direct email | Long distance phone offer | Prizes | While you sleep |
| Direct marketing | Lose | Produced and sent out | Who really wins? |
| Discount | Lose weight | Profits | Wife |
| Discusses search engine listings | Lower interest rate | Promise | Will not believe your eyes |
| Do it today | Lower interest rates | Promise you | Win |
| Don’t delete | Lower monthly payment | Purchase | Winner |
| Don’t hesitate | Lower your mortgage rate | Pure profit | Winning |
| Dormant | Lowest insurance rates | Pure Profits | Won |
| Double your | Lowest price | Quote | Work at home |
| Drastically reduced | Luxury | Quotes | Work from home |
| Earn | Luxury car | Rates | Xanax |
| Earn per week | Mail in order form | Real thing | You are a winner! |
| Easy terms | Maintained | Refinance | You have been selected |
| Eliminate bad credit | Make money | Refinance home | You’re a Winner! |
| Eliminate debt | Marketing | Refund | Your income |